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Getting Shorty: Awards honour the best in social media

Although you could be forgiven for mistaking this as a reference to the Danny DeVito/John Travolta 90s gangster flick, the Shorty Awards are in fact a ceremony which honours the best the social media world has to offer.

Celebrating those who produce outstanding real-time short content on TwitterFacebook,YouTubeTumblrFoursquare – basically every social media platform you can think of – they recognise the best of the best.

The 5th annual Shorty Awards were held on April 8 at Times Center in New York City with the results decided by the public, who can nominate their favourite social content creators via Twitter (naturally).

They also support the efforts of businesses, organisations and industry heavyweights, with NASA,Maker’s Mark and Pretty Little Liars taking out gongs for the best campaigns using social media.

Check out Old Spice’s Muscle Music ad, which was awarded the best viral campaign award (with good reason).


This year’s award winners also include a bevy of our favourites, including Texts From Hillary for the best Tumblr (beating out other brilliant blogs including Binders Full of Women and Eat Sleep Draw).

Unsuprisingly, One Direction took out the Shorty in the #Band category, Justin Bieber nabbed the #Celebrity award, and Jimmy Kimmel received a Lifetime Achievement Award.

FLOTUS (or First Lady of the United States, aka trendy mum Michelle Obama) was honoured with the #GIFStar award

She tweeted:


Thank you @shortyawards! Being a #GIFStar is about getting active. Hula hoop, #momdance & @letsmove to help our kids grow up healthy! -mo

— FLOTUS (@FLOTUS) April 9, 2013


Seth Macfarlane’s 2012 film Ted managed to win a Shorty for the ‘Campaign for Film’ category, but we’ll forget that one mistake, tweeters…

Previous winners include Conan O’BrienRicky Gervais and Grover, as well as YouTube superstars Epic Meal Time in the #Food category, who delivered this acceptance speech to top all acceptance speeches:


Also, if you’ve ever been guilty of sending a less-than-exciting or blatantly spammy tweet, please watch this video produced for the awards a couple of years back. Just do it – they could be coming for you.


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